6 Essential Features Every Website Should Have
Today, every business needs to have an online presence in order to be competitive in the current market.
Since there are so many businesses out there, it’s hard to know where to start when it comes to designing and developing your website.
While we know that each business is unique, there are a few things you should always keep in mind when designing and developing a website, regardless of what you do or who you do it for.
The world is constantly changing, and technology has been a driving force in pushing businesses forward. As of right now, creating a website is easier than ever – all you need to do is sign up for Friday. Friday is an all-in-one website builder that allows you to create beautiful, modern websites without needing any technical skills. Your content can easily be shared across multiple platforms and devices, whether it’s web or mobile traffic.
Here are 6 essential features that every website should have.
1) A simple website name and URL
Whether you are starting a business website or an individual’s website, it is essential to have a simple and clear name and URL.
A short, descriptive website and domain name is easy to remember and won’t create confusion among visitors.
But if your URL includes numbers or other characters that can be easily mistaken for others, make sure to tell people how to properly spell it or use it.
Otherwise, you might find your page getting fewer views than it should be getting because of typos in search results.
2) Mobile Friendly
No matter what kind of business you’re running, your customers will want to view your site on their phones.
They might be in a rush, waiting in line at Starbucks, or simply scrolling through Facebook during their morning commute—whatever the case may be, people are checking out your site on-the-go and you have to make sure that it looks great regardless of what device they’re using.
3) Fast Loading Time
Even if you have an amazing product or service, people will leave your site if it takes too long to load.
Your website’s loading time should be fast enough so that users never experience any frustration when waiting for your site to load. If a visitor leaves your site because of slow loading times, you can bet they’ll never come back. (The Mobile Advertising Bureau says that 47% of consumers abandon a mobile shopping cart if pages take more than three seconds to load.)
4) Easy Navigation
Make your website’s navigation intuitive and easy to use. Keep in mind that most people who visit your site won’t read every page of text or click on every link—so make sure they can find what they need with as few clicks as possible.
If you want to help users find information, use keywords (these words will appear bold when visitors search for them) and links within your articles.
And don’t forget about breadcrumbs, which allow visitors to see how many pages deep they are within a website; plus, if a user arrives at one section from another section via a search engine result, having breadcrumbs will help him navigate back to where he came from.
5) Easy to Find Contact Information
One of the most important aspects of your website is easy contact information.
Not only does a visible phone number and email address make it simple for customers to get in touch with you, but it also increases trust and confidence in your business.
Once you have people’s interest piqued, don’t disappoint them by hiding contact info!
Make sure potential customers can find how to get in touch via web or social media sites. You should be able to spot your contact information from anywhere on your homepage (and ideally everywhere else on your site).
This way, there’s no excuse for anyone not getting in touch with you when they want something from you.
6) Google Friendly Code
It's no secret that Google is an important part of many businesses' online strategy.
When you work with a professional website developer, one of their main goals should be to code your site so that it ranks well in search engines.
If they aren't familiar with SEO (or they don't spend any time implementing good code), then you might want to look elsewhere because a professional web designer needs good knowledge and experience in this area.
Final Words
When you’re building a website, it’s easy to get caught up in thinking about things like colors and fonts.
But, when designing your website, you need to put more thought into specific features that will make your site easier for people to use.
While we know that each business is unique, these are a few things you should always keep in mind when designing and developing a website.
We know how important it is to stay on top of design trends, so we also include predesigned templates that are easy to edit. From customizing fonts, colors and images to adding videos, events and tours – Friday makes it simple for you!